2019 EFRA Media Partner announcement

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EFRA has pleasure in announcing a new partnership for 2019 which will see CTRL appointed as Official Media Partner. Following on from many great years of service from RC Racing TV, this partnership will not only evolve the coverage of the EFRA European Championships, but also EFRA’s wider brand and communications. The CTRL team has a wealth of experience in covering hundreds of international RC events as well as extensive marketing within the RC industry for over a decade. Fans of RC Racing TV’s coverage will be pleased to hear that as part of the CTRL entertainment network, Nick and the team will continue to provide live streaming plus an exciting new finals show format.

Through a range of daily updates, videos and features, CTRL will continue to build on the foundations laid by RC Racing TV and will be able to take a deeper look at both the exciting racing moments and the broad community of people taking part. EFRA, the governing body of radio-controlled car racing in Europe is committed to progressing the sport of RC, both for the participants at the track and the in perceptions of the public across Europe. This shared passion with CTRL is at the heart of our new partnership. EFRA President Javier Garcia had this to say:

“On behalf of EFRA, we are very happy to announce our partnership with CTRL for this season. We firmly believe that this agreement is a step forward for EFRA in terms of image, live streaming and a great improvement to promote RC around the world. Additionally, we are happy to continue with the best live coverage with CTRL – RC Racing TV. In EFRA, we are working on a Business Plan for next years and CTRL will be a great partner to bring a great future of RC in Europe.”

Headed up by Mat McCallum, CTRL is a media company on a mission to grow RC as both an accessible hobby and a highly competitive scale Motorsport. Mat said:

“We’re so excited to be taking everything we’ve learned over the last 10 years to the next level with EFRA. We have some fantastic events this year and we’re delighted to be working with the organisers to create the kind of coverage our sport deserves.”

Source: EFRA


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