JQ answers re-structure questioning

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JQ Products announced earlier this week the re-branding and re-structuring of the company. Within that re-structure, the company announced they would be opening a team store for their new race team (also part of the re-structure), and taking over US Distribution themselves. Since the announcement, the company has been hit with some harsh questioning from customers regarding their intentions and reasoning.

Today, Joseph Quagraine of JQ Products has answered those questions by releasing the following statement:

Why start a team store? We have a few reasons for that. But before we get into that, let’s make something absolutely clear. We are not attempting to take over all JQ sales worldwide, or become a new A Main Hobbies. We encourage you to purchase locally, and will be pushing for distributor and local dealer sales. We will also be limiting our product line to the stuff that we use for our own racing. Let me explain our thinking behind this team store in more detail.

There are two main reasons for us creating this store:

  1. We want to create a professional RC Racing Team, and as such we need a way to unify the team, promote products, and make it financially attractive for companies to support us, and financially possible for us to in turn run the team. A team store is the solution.
  2. We realized that one of the biggest complaints that JQ racers had, was the lack of availability. We wanted to take care of this problem, by making sure that anyone, anywhere, can get a hold of all JQ parts quickly and easily.

This all seems pretty straight forward. So what is the problem? The main problem is the expected reactions of distributors and dealers. JQ is selling direct, why should we bother? In my opinion this is like saying: “Mugen already make and sell a car, why should I bother?” The idea of this team store is not to take a piece of an existing pie, but to grow it by a lot! JQRacing is not a leading brand anywhere except arguably Finland and Greece, for obvious reasons (that is where we are from), so there is a lot of room to grow. We will be promoting, spreading knowledge and information about new parts, and promoting and pushing local sales channels around the world. Jqracing.com will be the central location for all this activity. This will be good for everyone, existing JQ Distributors, current and future dealers, and of course racers!
Jqproducts.com will still exist, and it will redirect to a jqracing website dedicated to information about setups, stories, image and video galleries, just like now. Our goal is to share with you everything that we learn, and make sure that you can enjoy your JQ Cars to the fullest.

Here is the break down of how the new store will work, there are three versions:

  • usa.jqracing.com: This is the US version, with JQ, and a growing number of our partner’s products that we use, being sold there, all shipped from Los Angeles CA.

  • eu.jqracing.com: This is the EU version, with JQ, and all our partner’s products that we use, being sold here, all shipped from Helsinki Finland.

  • international.jqracing.com: This is the version for all other countries, with only JQRacing products being sold here for now. These will all be shipped from China.

With all of that being said, and the questions being answered…do YOU agree with JQ’s reasoning and re-structure? Why or why not?

Source: JQ Products